{
  "audit_score": 27,
  "decision": "strong_redesign",
  "findings": [
    {
      "id": "above_fold_cta_within_5s",
      "severity": "critical",
      "weight": null,
      "what_observed": "no CTA keyword in first 1500 chars",
      "why_it_costs": "客户打开你的网站后，前 5 秒内（一屏之内）看不到任何明显的「联系我们 / 报价 / 立即拨打」按钮。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "phone_visible_above_fold",
      "severity": "critical",
      "weight": null,
      "what_observed": "phone hidden below fold or missing",
      "why_it_costs": "电话号码在第一屏看不到 — 客户必须滚动才能找到怎么联系你。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "click_to_call_link",
      "severity": "major",
      "weight": null,
      "what_observed": "no tel: link",
      "why_it_costs": "电话号码不是 click-to-call 链接（手机上点击不会自动拨号）。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "homepage_title_clear",
      "severity": "major",
      "weight": null,
      "what_observed": "title='' contains-name=false contains-niche=false",
      "why_it_costs": "你网站的浏览器标签 title 没把业务名字 + 服务关键词写清楚（比如该写「VIP Roofing Brisbane - roofer Brisbane」，但目前是泛泛一句）。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "service_copy_specific",
      "severity": "major",
      "weight": null,
      "what_observed": "0 service-related verbs detected",
      "why_it_costs": "网站文案里没有具体说清楚你做哪些服务（比如 metal roofing / tile restoration / gutter / skylight 等专项），只是泛泛说「我们做屋顶」。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "trust_signals_present",
      "severity": "major",
      "weight": null,
      "what_observed": "0 trust-keyword mentions",
      "why_it_costs": "网站上没有显眼地写出执照号 / ABN / 保险信息 / 从业年限 / 行业证书。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "h1_unique",
      "severity": "major",
      "weight": null,
      "what_observed": "0 <h1> tags",
      "why_it_costs": "页面要么没有 H1 标题（搜索引擎无法理解页面主旨），要么有多个 H1（搜索引擎不知道哪个是主题）。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "local_schema_markup",
      "severity": "major",
      "weight": null,
      "what_observed": "no LocalBusiness JSON-LD",
      "why_it_costs": "网站没有 LocalBusiness JSON-LD 结构化数据（让 Google / AI 知道你是本地企业、地址、电话、营业时间的标准格式）。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "has_hours",
      "severity": "minor",
      "weight": null,
      "what_observed": "no hours",
      "why_it_costs": "GBP 上没有完整的营业时间。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "image_count",
      "severity": "minor",
      "weight": null,
      "what_observed": "0 images",
      "why_it_costs": "GBP 上图片数量低于行业建议（一般 ≥ 10 张完工图 + 团队照 + 设备照）。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "has_business_description",
      "severity": "minor",
      "weight": null,
      "what_observed": "no description",
      "why_it_costs": null,
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "has_service_area",
      "severity": "minor",
      "weight": null,
      "what_observed": "no service area",
      "why_it_costs": null,
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "favicon_and_meta",
      "severity": "minor",
      "weight": null,
      "what_observed": "favicon: no, meta: no",
      "why_it_costs": "你的网站缺少 favicon（浏览器标签页上的小图标）或基本的 meta 标签。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "quote_or_booking_form",
      "severity": "minor",
      "weight": null,
      "what_observed": "no form",
      "why_it_costs": "你的网站没有 quote / booking 表单 — 客户只能打电话或发邮件。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "has_gallery",
      "severity": "minor",
      "weight": null,
      "what_observed": "no gallery",
      "why_it_costs": "没有项目作品集 / before-after 图库。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "has_testimonials",
      "severity": "minor",
      "weight": null,
      "what_observed": "no testimonials",
      "why_it_costs": "网站上没有客户评价 / 推荐 — 即使你 Google 上有 25 条 5★ 评价。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "evidence_of_recent_update",
      "severity": "minor",
      "weight": null,
      "what_observed": "no recent year (≤ 1 year ago)",
      "why_it_costs": null,
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "title_meta_present",
      "severity": "minor",
      "weight": null,
      "what_observed": "title=no meta=no",
      "why_it_costs": "页面缺少 SEO 用的 title 标签或 meta description。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "image_alt_present",
      "severity": "minor",
      "weight": null,
      "what_observed": "1 images, 0% with alt",
      "why_it_costs": "图片没有 alt 文字描述。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    }
  ],
  "_meta": {
    "generator": "pl:build-handoff MVP",
    "derived_from": "data/v2/fixtures/detailed-audit/place_chij6wsd-kzbkwsryzke1ejotjs.json",
    "total_findings": 19
  }
}