{
  "audit_score": 53,
  "decision": "moderate_candidate",
  "findings": [
    {
      "id": "homepage_title_clear",
      "severity": "major",
      "weight": null,
      "what_observed": "title='##### GET IN TOUCH' contains-name=false contains-niche=false",
      "why_it_costs": "你网站的浏览器标签 title 没把业务名字 + 服务关键词写清楚（比如该写「Vicwest Roofing - roofer Ballarat」，但目前是泛泛一句）。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "h1_unique",
      "severity": "major",
      "weight": null,
      "what_observed": "0 <h1> tags",
      "why_it_costs": "页面要么没有 H1 标题（搜索引擎无法理解页面主旨），要么有多个 H1（搜索引擎不知道哪个是主题）。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "local_schema_markup",
      "severity": "major",
      "weight": null,
      "what_observed": "no LocalBusiness JSON-LD",
      "why_it_costs": "网站没有 LocalBusiness JSON-LD 结构化数据（让 Google / AI 知道你是本地企业、地址、电话、营业时间的标准格式）。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "has_hours",
      "severity": "minor",
      "weight": null,
      "what_observed": "no hours",
      "why_it_costs": "GBP 上没有完整的营业时间。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "image_count",
      "severity": "minor",
      "weight": null,
      "what_observed": "0 images",
      "why_it_costs": "GBP 上图片数量低于行业建议（一般 ≥ 10 张完工图 + 团队照 + 设备照）。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "has_business_description",
      "severity": "minor",
      "weight": null,
      "what_observed": "no description",
      "why_it_costs": null,
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "has_service_area",
      "severity": "minor",
      "weight": null,
      "what_observed": "no service area",
      "why_it_costs": null,
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "quote_or_booking_form",
      "severity": "minor",
      "weight": null,
      "what_observed": "no form",
      "why_it_costs": "你的网站没有 quote / booking 表单 — 客户只能打电话或发邮件。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "evidence_of_recent_update",
      "severity": "minor",
      "weight": null,
      "what_observed": "no recent year (≤ 1 year ago)",
      "why_it_costs": null,
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    },
    {
      "id": "image_alt_present",
      "severity": "minor",
      "weight": null,
      "what_observed": "29 images, 0% with alt",
      "why_it_costs": "图片没有 alt 文字描述。",
      "fix_prescription": null,
      "fix_target": null,
      "verification": null,
      "source": "[审计 · detailed-audit]"
    }
  ],
  "_meta": {
    "generator": "pl:build-handoff MVP",
    "derived_from": "data/v2/fixtures/detailed-audit/place_chijkrzfmm9p0worrpl40dpbb7c.json",
    "total_findings": 10
  }
}